Overview

Hundred Million Reasons is a music short film for Pink Sweat$ that transforms a party into a journey through the four major stages of love: euphoria, early attachment, crisis, and deep attachment. Told through the stories of four couples, each stage is embodied by a distinct color, immersing audiences in the emotions and complexities of romance as we move from room to room, hue to hue.

Inspired by the visual boldness of Belly, the film uses color as its emotional compass. Purple captures the euphoria, mystery and fantasy of first encounters, pink embodies romance and the tenderness of new love and early attachment, blue reflects sadness and the conflicts that test a bond in crisis, and red burns with the passion and permanence of deep attachment.

The song itself becomes part of the storytelling, weaving in and out of dialogue and atmosphere, shaping the rhythm of the night and the rhythm of each relationship. The result is a visually captivating and emotionally resonant piece that explores how love can both unite and divide, heal and break.